Harley-Davidson Cologne (1996-2005)

Harley has a strong brand and merch makes up ~5% of its sales. In the mid-90s, the motorbike manufacturer got a little ambitious w/ its brand extension strategy: eau de toilette (AKA cologne).

The scent was called — wait for it — "Hot Rod". pic.twitter.com/XfgTHRM3Zj

— Trung Phan (@TrungTPhan) July 21, 2022