Arch Deluxe (1996)

It's McDonald's largest flop.

Facing pressure from BK, McD made an "adult" burger: patty on potato-flour bun w/ lettuce leaf (not shredded), tomato + fancy mustard.

It failed after $100m in ad spend (the ad copy had children criticizing the "adult" taste). pic.twitter.com/yi3b1Ycjdx

— Trung Phan (@TrungTPhan) July 21, 2022